Isaiah has a knack for beginning his statements with an impressive thought.  Chapter 44 is no different.  Look at the first couple of verses and you will get a feel for what is to come.  Verse 2, "Thus says the Lord who made you and formed you from the womb, who will help you, do not fear, O Jacob My servant; and you Jeshurun whom I have chosen."

The language is comforting.  Do not fear.  I have chosen you.  I formed you from the womb.  I will help you.  I know you, hear you, understand you, love you...  That's the idea.

I want to focus on the names for a second.  Notice that God refers to Israel as Jacob and Jeshurun.  Why?

Jeshurun is a name used four times in the Bible.  It is a nickname for the leadership or hierarchy of Israel.  It would be like calling America, "Washington's People".  This is God's way of tying Israel back to her roots.  The message:  There is a direct connection between the leaders and the nation.

How does that apply to us?
How will our leadership qualities be looked at in ten years?  100 years?
Are we being a blessing and transferring God's love to the next generation?